How did you attract/address your audience?
I used a few different methods to attract my audience. I used eye contact on the front cover of the magazine to create the feeling that the person on the cover is talking to the reading, this has a higher percentage for people buying the magazine compared to when the main photograph is looking away or it isn’t taken in a studio. I used band names and quotes from interviews so the audience can gather information about the band and through the interview find out what band life is like. I used language and terminology which (whilst looking at other music magazines) were found to be popular with my target audience. I used a tagline which is considered a risky but when showing people my magazine that’s the first thing that caught their eye. Upon asking the readers said it made them want to read on. I found that using tagline which is within the age range for my target audience it would attract subcultures in which are the same age. The people see the statement and think that it sounds relatable and familiar therefore the product is successful at addressing them. I also used a large amount of pictures and a color to make the front color more visually exciting to look at. Within the front page, contents and double page spread I used lots of eye catching photographs and a large amount of the color red as I found it the most popular color that catches a person’s eye at a first glance.
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