Saturday, 30 April 2011

Evaluation, Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
When I look back on my preliminary magazine (which I based on a school magazine) I feel like i have learnt how to produce a magazine which has to be relevant to a actual audience, how each text sixe, colour and word can effect the price sand sale of a magazine. The practical aspects of creating a magazine, like how to plan a detailed photo shoot. When I created my preliminary I found the feedback wasn’t too great which was suspected as the colour scheme I used was the same as the school uniform. The colour of green suggests weakness and the text font wasn’t strong enough and physically too small. The think I have used a good sense of reality throughout my preliminary and throughout my final piece. As the questions I asked during the interview were realistic and insightful and easy to read. As I have said beforehand I wanted to represent men aged 14-23. The reason for my idea to use the same color throughout (red, white and black) was because I have found that the color red is the color which attracts a person’s eye and red is also a masculine color used to draw in a male reader. I used a childish tagline because through my research I found away to draw my target audience in is to use childish mannerisms and quotes. If I was to use a story related news piece with tragedy in, the magazine would sell as well and the normal readers would be interested in that magazine anymore. Also music magazines sell and make more money if they have offers, deals, subscriptions and free items in the magazine. I used a subscription to the monthly magazine, I used free band T-shirts in my magazine to help entice readers to buy my magazine.

Question 6 Evaluation

What have you learnt about technologies from the process of constructing this product?
Through the designing process I have learnt how to take photograph, considering the different camera settings and placement of the camera to convey meaning. I also have developed my skills in manipulating images using Photoshop. I have learnt that by using specific font, text size can undermine the meaning of the text. I have learnt that a lot of ideas and creates of magazines have been created using technology and without it we would be lost in the publishing world. I have learnt how to use my imaginative abilities to create my very own magazine.
What have you learnt about technologies from the process of constructing this product?
Through the designing process I have learnt how to take photograph, considering the different camera settings and placement of the camera to convey meaning. I also have developed my skills in manipulating images using Photoshop. I have learnt that by using specific font, text size can undermine the meaning of the text. I have learnt that a lot of ideas and creates of magazines have been created using technology and without it we would be lost in the publishing world. I have learnt how to use my imaginative abilities to create my very own magazine.

Question 4 Evaluation

Who would be the audience for your media product?
As I have mentioned before my target audience arte males aged 14-24 and those who are interested in the genre of music which is Rock. Rock music is very popular in the 21st century society and I way for others in express their feelings through their behavior, dress sense and music they listen to. Listening to music is enjoyable and gives these young adults a chance to express themselves in a healthy way. The music follows a specific style which usually had drums, guitar, base guitar and a singer. They follow a specific clothing style and have the same sort of interests. I have thought of and applied many of these traits to my magazine.

Question 5 Evaluation

How did you attract/address your audience?
I used a few different methods to attract my audience. I used eye contact on the front cover of the magazine to create the feeling that the person on the cover is talking to the reading, this has a higher percentage for people buying the magazine compared to when the main photograph is looking away or it isn’t taken in a studio. I used band names and quotes from interviews so the audience can gather information about the band and through the interview find out what band life is like. I used language and terminology which (whilst looking at other music magazines) were found to be popular with my target audience. I used a tagline which is considered a risky but when showing people my magazine that’s the first thing that caught their eye. Upon asking the readers said it made them want to read on. I found that using tagline which is within the age range for my target audience it would attract subcultures in which are the same age. The people see the statement and think that it sounds relatable and familiar therefore the product is successful at addressing them. I also used a large amount of pictures and a color to make the front color more visually exciting to look at. Within the front page, contents and double page spread I used lots of eye catching photographs and a large amount of the color red as I found it the most popular color that catches a person’s eye at a first glance.

Question 2 Evaluation

How does your media product represent particular social groups?
As I have briefly mentioned the audience that my magazine would appeal to people who are interested in the music genre I have chosen. The genre I have chosen is Rock music. As I have mentioned before my target audience for my media project is males aged 14-24 and my gender seems to be popular with this type of music. The social group which is associated with rock magazines has specific styles like clothing, interests, behavior. People who are interested in rock are usually associated with heavy metal, screamo and black clothing but that isn’t necessarily the case.
I have incorporated these conventions and style to my magazine. My magazine challenges the conventions or regular magazines as I have not used big bold color but have stuck to a color scheme which as been black, white and red, colors which are traditionally masculine. However some women purchase the magazine because they have a strong attraction to the member on the cover which makes it more appealing to buy the magazine. They may also have an interest in that genre of music.
I think my magazine represents young males and young women (because you don’t have to be the target audience to be interested in a magazine) as a well rounded people who have similar interests, it shows you don’t have to go to extremes to like music in order to feel that you fit the stereotypical views on that social group. The band I have chosen are all male consequently they are most likely to become icons for other males.

Question 3 Evaluation

What kind of media institution might distribute your media product and why?

I think that my music magazine has the potential to be created and distributed by many producers but the producers most suited to my genre are IPC Media and EMAP. IPC Media is the well known producer of NME magazine and is one of the largest publishing companies in the UK which produces over 85 Media varieties which reaches over two thirds of UK women and 44% of UK men, close to totalling 27 million people.
Another well known magazine producer is EMAP. EMAP are a multiplatform publishing company which means they publish all sorts of different things. The most suitable company to produce and distribute my magazine would be IPC because they are very popular. They have the highest the highest success rate in distributing a magazine and allot of high quality magazines are published by IPC. For the magazine to be funded the magazines needs to include advertisements which is paramount for a magazine to be published.

Thursday, 28 April 2011

My Intentions

I have found through my analysis of music magazines I have found a few conventions which all the magazines go by:
• The person on the cover has to attract both make and female readers. For example if Eminem was on the cover it would be assumed that the target audience is male. However this can be changed, depending on clothing or sexual attraction. The men assumed they want to be him or have the same qualities and the women are attracted sexually to him. To attract women have him stood in a strong position (using eye contact) and Photoshop to emphasise his assets. Like Muscles emphasised my shadows appearing bigger than they actually are. To attract the men have taglines which suggest his has power and money.
• The person on the front cover has to use direct address (eye contact) because it creates a sort of bond where the reader believe to some degree that the person is talking to them not to a word wide audience.
Also I have found the audience are attracted to magazines which have:
• Use a very colourful front cover to attract readers at a glance before then having to read the contents.
• The masthead and tag lines must be bold and stand out so the reader can easily determine what the story is about.
• Have a variety of text in different sizes and colour relating to the story its covering.
I will use the following ides to help me design and fill my magazine for the correct audience.
I plan to use the typical conventions of a music magazine however alter some aspects to improve it. For example I will use the answers from my questionnaire to determine the changes and alterations to help me to attract my audience better. The questionnaire will also help me to construct the layout of my magazine to coincide with my audience’s answers and wants. The questionnaire was taken with people who are within the age bracket of my audience and ill meet my target audience by choosing the correct text, font, colour and layout for the magazine.